Use Photos, Videos And Audio To Remember And Promote Your Event Or Party

I know a copywriter who's so good he got me to write a check for $5,000 today before I even knew what he was really selling.

I have absolute faith and confidence that it is money well spent. Well, not just spent. Invested.

Read more on "Value: What separates the men from the boys and the ladies from the girls in copywriting? It's this!" by David Garfinkel…

As we Americans prepare for a day of edible abundance, it's good to think about the currency that puts the food on the table — financial abundance.

Not just money. Profit.

Read more on "Profit: How to Grow a Fatter Bottom Line With Almost No Math Skills At All" by David Garfinkel…

When Your Headline Sucks, It Doesn't Really Matter How
Good The Rest Of Your Copy Is. Here's What Not To Do:

1. Don't be clever. Most of the time, the urge to be clever is a short-cut to avoid doing the work of creating an enticing promise that will prepare the reader to take the action you are looking for. Resist the temptation; a straightforward headline almost always works better than a clever one.

Read more on "Mistakes to Avoid When Writing Headlines" by David Garfinkel…

The not-so-secret code of a fast-food restaurant offers a value meal of ideas for great copywriting:

If you live almost anywhere in the U.S. but California (where I live), you know what Waffle House is.

Read more on "Capped" by David Garfinkel…

Do you know the way to Trader Joe's?

The California-based grocery chain has outlets in 19 U.S. states. Yesterday I got their catalog in the mail and it is as rich with copywriting tidbits as it is with tempting teriyaki and appetizing ales.

Read more on "Munchies: Trader Joe's Takes Cheap Gourmet Marketing To A Fine Art; How To Take A Page Out Of Their "Mouthwatering Copy" Brochure" by David Garfinkel…

A bullet (bullet point in copy) is a short phrase, sometimes as long as two or three lines, that in a very concentrated, power-packed, and dynamic way sums up what’s really powerful or exciting, usually about one aspect of what you’re writing your copy about. It stokes desire while, at the same time, it builds confidence and comfort with what you're offering.

Read more on "Most Copywriters Don't Really Know What A Bullet Is, And What It Does. Do You?" by David Garfinkel…

A long time ago, I thought I might become a screenwriter. In the Hollywood sense.

(I guess anyone who writes to be read on someone else's computer screen could be called a "screenwriter"… but… I had something else in mind at the time.)

Read more on "Slice of Life: The Way Real People Really Talk Can Add Real Power to Your Copy" by David Garfinkel…

Here they are:

"Let me tell you a story."

Many "story experts" say we are hard-wired to deliver our full (and uncritical) attention at the very prospect of hearing a story. It's genetic. To survive, we developed a reflex to blot out all else to hear stories. This was particularly important when all wisdom (including information about how to survive) was passed along in spoken form.

Read more on "Stories: The Six Words That Will Rivet The Attention Of Anyone Who Reads Or Hears Them" by David Garfinkel…

One of the great things about advertising copy is it allows you to take a successful sales pitch that you deliver in spoken form, to one prospect at a time, and multiply it.

Read more on "Zilch: Want to guarantee zero response to your copy? Here's how most advertisers do it!" by David Garfinkel…

In America every year this time the holiday Thanksgiving rolls around. We forget our vows of low carbs and low-percentage body fat, and gorge ourselves gleefully with the bounty of the land.

Read more on "Gratitude" by David Garfinkel…