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“Source: Red Hot Super Tab Rakes In The Dirt, But Serves Up Gems For Copy Scribes!” by David Garfinkel I am one of two copywriters ever to have been featured in a profile by the National Enquirer, and it’s not because I’m so darned good at writing copy. It’s because I openly admitted that a [...]

One of my guilty pleasures is listening to non-stop weirdness known as The Phil Hendrie Show. It’s three hours, five days a week, and 100% spoof. 97 stations in 38 U.S. states carry it, as well as two Ontario stations in Canada. If you get XM Satellite radio, it’s on channel 152. What’s so weird [...]

He’s an ex-Marine and a college dropout. He was the Dave Barry of an earlier generation; on October 20 he turned 79 . In the liberal suburban Washington, DC-area household where I spent my first 18 years, columnist Art Buchwald was a hero. He’s still a hero of mine. I don’t buy his politics but [...]

It’s the triumph of will over reason. “Science is asking the wrong questions,” winemaker Sean Thackrey told the San Francico Chronicle in a story published yesterday. “A winemaker is not asked to make scientific decisions. You’re there to create a pleasure. You don’t have to get a degree in food science to be a chef.” [...]

If I had to pick one aspect of attitude that makes the difference between profit and loss in copywriting, I would pick determination every time. You know, the maniacal holiday shopping season has started here in America. I heard on the radio at one Connecticut Wal-Mart, a shopper arrived at 3 in the morning just [...]

Click Here to listen and read David’s amazing interview. Ralph Zuranski: Hi, I’m on the phone with David Garfinkel. He is the best teacher of copywriting in the world today. How are you doing tonight, David? David Garfinkel: I’m doing great, Ralph. How are you? Ralph Zuranski: I really appreciate the opportunity to have you [...]

You’ve seen ads that have maybe a sentence and a logo, at best; and if you’re an Internet shopper and/or marketer, you’ve surely seen those sales-letter Web sites that scroll on and on forever. Why such a wide variation in advertising theory and application, between minimum words and no end in sight? And, what rules [...]

Two questions for you: 1. Have you ever gotten so mad about a situation that you finally got jolted out of indecision… and took strong action which resulted in a purchase (to fix the situation)? 2. Or… have you ever gotten so excited about a possibility that you made a decision, took action, and bought [...]

“Most of us, in our civilized society, rely too heavily on reasoning capacity to make things happen. We’ve been raised to believe that logic will prevail. Logic, in and of itself, will rarely influence people. Most often logic doesn’t work.” – Herb Cohen, You Can Negotiate Anything Perfect example: After the U.S. presidential election debate [...]

Most people think it’s by having a good idea. I’ve got some news for you. A good idea is a necessary first step. But it’s not enough. I remember a marketing consultant – a brilliant woman, gifted in many ways, but afraid to make mistakes – who would craft beautiful ideas for people and charge [...]