Use Photos, Videos And Audio To Remember And Promote Your Event Or Party

Many years ago a stunning blonde woman stopped me dead in my tracks at a trade show in Chicago for publishers. She thought I was a book reviewer, and she was dead set on getting all living book reviewers to see her client’s new book. I was next in line. I’m glad I didn’t run. [...]

One day many years ago I asked a man how he got new business. He replied, “Angels hand out my business cards.” Yes, that’s really what he said. I thought he was pretty strange, too, so I didn’t pursue the matter with him. But I did notice that he seemed busy and prosperous. He was [...]

Are you having trouble selling your product or service? Are you feeling like the chaotic state of the world prevents you from succeeding? Are you wondering how you can increase your sales in the most cost effective ways? Are you feeling like your competition is breathing down your neck? Many of my clients feel the [...]

The following is a letter in response to a question about how to write sales letters. This is something you could model in layout, tone, and ideas, to write your own letters. By the way, this is where your letterhead should go. Dear Fellow Chicago Seminar Attendees, Jerry Jenkins asked me to tell you how [...]

One day I pulled up beside a truck delivering new cars. One of the cars on his flatbed made my heart leap and my blood dance. I had never had a piece of machinery turn me on before. This one did. I fell in love. It was a BMW Z3. A Roadster. A hot-rod. One [...]

The world’s first Hypnotic Writer Author of “Hypnotic Writing” and “Advanced Hypnotic Writing” A monkey could use “The Hypnotic Swipe File,” a brand new e-book by Larry Dotson and myself, to write a riveting sales letter, ad, or e-mail message. The only condition is the monkey needs to be able to read. I’ll prove it [...]

I learned about the one hypnotic command that always works from hypnotists. A good hypnotist will never give a subject a choice or offer a list of “reasons why you should fall asleep right now.” Instead, a good hypnotist will simply issue a command, “When I count to three, you will close your eyes,” or, [...]

Here’s a million-dollar secret I’ve never shared with anyone before. When you use it, you will get inside your prospects’ heads and manipulate their thinking to get them to do what you want—including sending you money right now for your product or service. Sound hard to believe? Keep reading and I’ll prove my point to [...]

You’ve been there. You go to a website, click on the video, and then pull out your hair and scream as you realize you can’t easily view the video because it doesn’t look or sound right. So what do you do? You click and LEAVE! That’s what’s happening online as more people get editing software [...]

James Vicary, an advertising expert, went into a 1950s movie theater to test his devious new tool for persuading others: subliminal advertising. During the movie he allegedly flashed the commands “EAT POPCORN” and “DRINK COKE” so fast that the unsuspecting audience couldn’t consciously see the words. Vicary claimed Coke sales jumped 18.1% and popcorn sales [...]