Use Photos, Videos And Audio To Remember And Promote Your Event Or Party

A three-step approach to getting sales. Traditional marketing sometimes uses a 2-step approach: Often an ad or radio spot to get leads, then a sales letter or salesperson to make the close. I use E-DR Publicity (explained below), the Internet (targeted, NOT spam), and hypnotic sales letters (explained below) to guarantee results. I also use [...]

I obey one main rule when writing copy for the online world: Get out of my ego and into my reader’s ego. It’s a basic marketing truth that shouldn’t be violated anywhere. Yet it’s violated every day online. Let me explain. One day I received the following email: Dear Mr. Vitale, Your name was mentioned [...]

I’m sick of it. All the so-called communication experts keep declaring that your mind cannot process a negative command. They say “Don’t spill the milk” means you’ll spill the milk. They say your mind doesn’t respond to “don’t” and in fact skips over it. As a result, you end up seeing the rest of the [...]

Too many business leaders are looking to the future and shaking in their shoes. They fear intense competition. The new century. Change. Technology. Price wars. Product limitations. Employee turnover. Unsatisfied customers. The list goes on. Yet a quick peek into history reveals that many of the solutions to our future problems are in the past. [...]

How can you tell if your book will sell well before you even print it? I get asked that question more than nearly any other. If I knew the answer, I’d be one rich man. While you can somewhat test titles and book ideas by taking classified ads in targeted publications and seeing what results [...]

Did you walk to work or carry a lunch?” Huh? My father asked me that question more than 25 years ago. I still remember it. Why? Because it’s a ridiculous question. A famous comedian in the 1950s used to ask people, “Got a banana?” The question might make sense if asked in the right situation, [...]

As I’ve said many times before, the media desperately wants news. About 80% of what you see in the papers and on TV was planted by people like you and me who wanted publicity. You can’t send out self-serving announcements and expect media coverage, however. You have to hunt for the news angle, and then [...]